MarTech Series - Marketing Technology Insights
BrandMuscle, the leader in integrated local and channel marketing, announced the release of The State of Local Marketing in Manufacturing, the first in a series of industry-specific reports in the tradition of the company’s annual State of Local Marketing Research. The report details data-driven ways for manufacturers to increase program engagement, fund utilization, and overall partner participation in the face of unprecedented supply chain delays, labor shortages, and skyrocketing consumer demand to get products instantly.
A huge opportunity for manufacturers is enabling local partners to promote the brand in their local markets. But the report reveals that partners leave 46% of their corporate or co-op funds on the table, 38% of partners lack an understanding of marketing, and 55% spend little to no time on marketing activities each month. Plus, 66% of partners sell competing brands and products at their locations. The data shows that partners will choose to promote brands that offer the most easy-to-use marketing program, desirable tactics, personalized guidance, accessible funds, and incentives to participate.
Marketing Technology News: Prefect and Snowflake Partner to Bring Dataflow Automation to the Enterprise
“Local partners play a significant role in activating local sales, creating brand advocates, and driving incremental revenue,” said Sarah Cucchiara, Senior Vice President of Channel Marketing Strategy at BrandMuscle. “Our research shows that when manufacturers keep marketing themselves through challenging conditions and make their programs easy and attractive to use, they lay the groundwork for years of incremental revenue growth through the channel. That’s smart strategy.”
BrandMuscle worked with independent researchers at Xpedition and 10 major manufacturing brands to assess the marketing acumen of local partners this year. Responses from over 2,400 partners will also be analyzed to create other industry reports later this year. “Local marketing data can vary by industry, and we want brands to have the most accurate, up-to-date findings specific to their area of work, which is why we create multiple reports from our State of Local Marketing Research,” said Lori Alba, Vice President of Marketing at BrandMuscle. “The reports will only be as big as the data, and so far, the data is very revealing.”
Marketing Technology News: MarTech Interview with Josh Sukenic, VP and General Manager at AdAdapted
GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.
Web3Graph, a Web 3.0 Data Graph Infrastructure Project, Receives a Seed Round Investment From Huobi Incubator
Tirios Appoints Raquel Garcia as Vice President of Marketing
Cardlytics’ State of Spend Report Shows US Spend is Highest in Four Years
GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand…
Sortium Blockchain Studio Launches “Metaverse As A Service” offering,…
Grove Inc. Partners With Benzinga to Serve Ads Through Its Programmatic Ad Division,…
Entravision and Anzu Announce Exclusive Cross-Platform…
TuneIn and Amazon Team Up to Deliver Live Premium Audio…
Threedium and RarerThings Announce Strategic Partnership to…
TAG MultiMedia Partners With CodeBaby, Inc. To Bring…
Computecoin Network Raises $6.2M In Strategic Round to Power…
Orderinbox Launches Its Game-Changing Social NFT Marketplace…
Discover Launches Free Benefit to Help Customers Remove…
STN Video Launches the Industry’s Only Fully…
LucidLink Hires Matt Schneider as Director of Product…
Copyright © 2022 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
A password will be e-mailed to you.