CHICAGO – Outdoor manufacturer, Mamagreen, is ready for Casual Market Chicago, July 19-22, with four introductions and an expanded and restructured launch of its Fast Program, an in-stock program curated with items across all product categories allowing the mix and match of collections.
New collections for Mamagreen include:
Another introduction is a new powder coat color, Champagne, that looks towards the new neutrals working across the spectrum in the marketplace. The new rope color option, Barley, also plays into the same trend.
Additionally, Mamagreen launched its restructured and expanded Fast Program this year, which sells in stock products across categories and color types, making it user-friendly for customers to maximize selling options. Brand partners have exclusive access to a separate site that features more than 20 in-stock collections. The manufacturer will continue its made-to-order business with the Fast Program, offering solutions that can offset lead time angst.
“We know that immediate accessibility to product becomes more and more of a priority, and we’re working thoughtfully to curate and build upon a foundational offering,” said Mark Osborne, director of residential sales. “This will really be the focus of the July market for us, along with highlighting some new products for 2023 that build upon the successes we’ve had with collections from both 2021 and 2022.
“Showcasing Fast makes it easier for brand partners to visualize and build on the critical early buy process to set 2023 up for success in their respective markets.”
Erica Crawford, associate editor for Furniture Today, is a recent graduate of the University of Iowa, with a degree in English and a writing certificate in publishing. In addition to bringing her writing talent to the editorial team, Erica will add her late-Millennial perspective.
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